These are the 5 tips:
1. Make your descriptions long. What I do is describe the best I can the product. You want to use keywords but inside a paragraph. Don't throw just words there, search engines don't like that. Also I include my Terms of Use to make the description longer.
2. Always link to another (or more than one) of your products. Also, external links will work, like your blog or social media. You've probably heard about SEO. If not, follow that link to know more. It will help you to understand better how the search engines work and how you will benefit from it.
3. Use bold, italics, underline, etc. This is not just to make the description look clean and organized. It works for SEO too. You will not want to make all the text bold. It works better if you only highlight keyworkds. That way, Search engines think those words are more relevant than the others.
Here is a blog post to teach you write bold and cursive text on your product description using HTML code by Ms. Idealistic
4. Snippets: This is the first 2 lines of your description. Its really important you to use the most descriptive and specific words there, I mean keywords. What I do is to repeat the resource title, using some bold text.
5. Have lots of reviews on your resources. Some people make their products free for the first hours so they can get reviews. Also, you can join support groups like The Teacher-Blogger Club where teachers work together to make each others stores grow, by giving feedback and sharing their Social Media accounts.
